In 2013, Nikki Azzara established Slender Seven and formed the online cookbook to share her favorite recipes. As a health and fitness enthusiast and gluten-free foodie, Nikki enjoys experimenting with wholesome ingredients to create delicious recipes that embody a healthy lifestyle.
While taking an entrepreneurship class at the Wake Forest University School of Business, she decided to pursue her passion for cooking in conjunction with her marketing major and launch Slender Seven. The site provides recipes that are simple, delicious, and use only seven ingredients or less to promote a happy, healthy lifestyle.
During the summer of 2014, we launched the Slender Seven App, providing more than 550 healthy and delicious recipes that use just 7 ingredients or less. The iPhone app is an extension of slenderseven.com, allowing users to enjoy Slender Seven even more!
With ideas and feedback from friends, family and followers, we designed the app to have specific functions to simplify the grocery shopping and cooking experience. Use the app to search for recipes by title, save your favorite Slender Seven recipes, and create grocery lists by adding ingredients to your shopping cart.
Chickpea cookies had been a hot commodity since Nikki first launched slenderseven.com. It all started when she tricked her sister into eating black bean brownies, getting a huge kick out of the fact that these delicious treats were made with healthy black beans. Nikki's recipe for black bean brownies eventually evolved into blondies made with chickpeas, which then turned into chickpea cookies.
These cookies became a recipe phenomenon, as Nikki would repeatedly bake them for various occasions due to the overwhelming amount of popularity. Family members were baffled, friends were delighted, and these cookies became the "best soft-baked cookie" people had tasted.
It wasn't until August 2014 during a cookie baking session that Nikki realized not only was the cookie dough safe to consume raw, it was also incredibly delicious. At that moment, she had an epiphany. Eggless, edible cookie dough? Delicious? Healthy? This was unique and no such product existed. Nikki decided to test both the cookies and the dough on people to scope out the potential of selling this product.
It was a huge hit. And with that, her idea for the cookie dough sprung into action, earning its place as the first Slender Seven consumer packaged good.
We jumped on the opportunity to join Union Kitchen in January 2015. The Washington, D.C.-based culinary incubator provided us with the space we needed to produce our Cookie Dough. The environment of innovative food startups was a perfect way to help us establish our brand in the retail market, streamline distribution, and drive growth.
In September 2016, we re-branded our healthy, eggless cookie dough as P.S. Snacks, creating a new platform for our products that provide healthier treat alternatives. See our products at ps-snacks.com.